Let’s chat with… Ere Perez

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What impressed you to begin your personal pure magnificence model?

Once I arrived in Australia in 1999, there weren’t the clear magnificence manufacturers, like there are right this moment. I could not discover a protected and delicate mascara for delicate eyes like mine, due to this fact I made a decision to make it myself! And so, the best-selling Pure Almond Mascara was born! This very first Ere Perez product has maintained the very same formulation for over 22 years!

What did your life appear to be previous to Ere Perez?

I used to be born in Mexico, the place my household was at all times concerned in holistic therapies and wellness. My grandpa was a conventional drugs man and my mom’s love for pure therapeutic has at all times impressed me! I absorbed a lot of their philosophy about pure well being and wellbeing, and our Beetroot Cheek & Lip Tint is nice instance of that. My earliest recollections are of her utilizing contemporary uncooked beetroot as a pure blush – straight to the cheeks!

What Ere Perez product are you most pleased with and why?

Oh, do not make me select!

I at all times like to suggest the Australian Blue Cypress Face Nectar as it is a unbelievable on a regular basis face oil for all pores and skin varieties, and it helps to awaken even dry delicate pores and skin varieties!

Ere Perez has advanced to include values that aren’t solely good in your pores and skin, however extra importantly, good for the earth. I’m pleased with our moral components and eco-friendly packaging throughout the entire model, nonetheless, our Make-up-Wheel Refill Case is one thing I am extremely pleased with! It is an progressive refillable answer on the earth of sustainable magnificence, produced from one single materials – 100% aluminium, with out unrecyclable magnets, hinges, labels, glue, and so forth.

What’s been the most important lesson you have learnt in enterprise, and in life?

Within the early days, my greatest problem was educating magnificence shoppers concerning the pores and skin advantages of swapping out undesirable components, to pure formulation. These days the most important battle is to create skincare and make-up, consciously. The wonder business contributes to a lot of our Earth’s waste, and as Artistic Director I really feel a duty to make sure our merchandise are guilt-free. Made with our surroundings in thoughts, utilising ethically sourced components and recyclable packaging, even when it means saying goodbye to a product (or an thought) we like!

What does a typical day appear to be for you?

I like to begin my day with a inexperienced juice, and take the time to plan out the day forward. After dropping my three youngsters off to high school, I wish to benefit from residing by the ocean and go for a soothing swim. Apply a fast make-up look within the automobile earlier than heading to our head workplace in Bondi for any hands-on discussions. I’ve a good looking family-friendly Mexican restaurant, Mami’s near the workplace the place I break up my time and my creativity. Then like all of us with busy lives, my husband and I juggle the children, the standard night routines and benefit from any quiet moments collectively earlier than mattress.

What’s your prime magnificence or wellness hack?

To assist increase my immunity I like to prepare dinner with garlic and onion when doable! Plus, there’s little or no lemon water cannot repair in our family!

It is no secret that I really like a multitasking product, particularly utilizing a product for greater than it is marketed to do. For instance, I double up my Almond Brow Pencil as a cream contour. I merely draw a line the place I would usually apply bronzer and mix! It is creamy sufficient to buff simply into the pores and skin and the right matte brown shade for my pores and skin.

The place to subsequent for Ere Perez?

Maintain your eyes peeled for water-less merchandise!

As Ere Perez grows, we’re actually honing our less-is-more philosophy. We’re dedicated to contributing to a wholesome planet, creating progressive pure magnificence merchandise, and persevering with to be leaders in sustainable and clear magnificence on the within, and out of doors of our merchandise.